March 18, 2019

USA Taekwondo to partner with ground-breaking talent-ID technology

USA Taekwondo today announces an exciting new partnership with performance-tracking database experts, Elite Talent ID (ETID).

ETID has been developed to provide an unprecedented ability to accurately track player performances, support confident talent identification and deliver a centralized data management platform, both to the governing body AND its athletes. USA Taekwondo will use the service to identify and monitor athletes from across the United States and will provide statistics and coach feedback directly to the athlete via their own password protected athlete portal. All National, Regional (and ultimately state) level coaches will have access to the system to help assess and identify talent across the United States, and working closely with the athlete’s home coach, assist in the development of those athletes once they have been identified, with the ultimate goal being to have meaningful data on every talented athlete in the U.S. over time.

Every athlete who attends a USA Taekwondo run camp will receive their own athlete portal and receive feedback from the coaches – whether that is a Talent ID Camp, Prep Camp, Athlete Development Camp, Para camp, Poomsae Camp, Regional Camp or any other kind of event where they have direct interaction with coaches within our coaching structure. Additionally, coaches will be tasked with filing scouting reports from tournaments in the U.S. and around the world to build a complete picture of precisely where each athlete is at in terms of their own unique development pathway. 

Along with providing an innovative and important new service directly to our athletes, ETID will provide USA Taekwondo with invaluable intelligence to make smart decisions and build depth across the different ages, divisions and disciplines, allowing for deeply data-driven talent identification, succession planning and Academy recruitment decisions. USA Taekwondo will use the system to begin to project future National, Regional or State team potential from as early an age as possible and will be able to compare athletes head to head, benchmark current elite level athletes, track rising stars and receive those all-important scouting reports from around the country. Additionally it will analyze the data to identify trends and patterns that could help to pinpoint the attributes that are common across outstanding taekwondo athletes as an indicator to identify potential future superstars earlier and more scientifically than ever before.

The system will launch in the coming weeks to ALL athletes who attended the first Talent ID Camp in California last December, so look out for an email to your registered address with details on how to sign in to your own personal portal. Next will be athletes who attend the second Talent ID camp in Florida next month, and more athletes will be added continuously from there as camps and tournaments happen.

USA Taekwondo High Performance Director May Spence said: “USA Taekwondo has never really run a modern high-performance department before, but all that is changing now, and fast. Depth is essential to our goal to Dominate in ’28 and the way to do that is first through talent identification as early as possible, then through high quality development and financial support to help our athletes maximize their potential. This partnership with ETID is another weapon to help us blow away that fog from around our athlete pipeline, provide constructive feedback and invaluable information to athletes and bring even more clarity and structure – that word we use all the time – to our programs.

Ross Hamilton, Director of ETID, said: “We’re delighted to have USA Taekwondo join up with ETID. Having just launched their National Talent ID and Athlete Academy program it’s great to be able to assist them right from the start. Having such a customizable platform to record and interrogate their data will really give them the edge when it comes to talent identification and player development. It’s great to see USA Taekwondo on the forefront of adopting ETID as a technological solution and we are eager to see the continued success it brings them in the future.

Steve McNally, USA Taekwondo Executive Director said: “This project is another significant investment in our U.S. athletes and coaches by the NGB, and another significant step towards our goal to dramatically increase our performances on the world stage. It’s an unprecedented opportunity for athletes and their coaches to work together with the governing body with a singular goal – to produce as many winning athletes for Team USA as possible. The first Talent ID camp provided us with a wealth of information that could and should be useful to both us and the attendees, now we have a great technology partner to help us both dissect and disseminate that kind of information effectively.”

December 15, 2017

Scottish Qualified programme to partner ground-breaking Elite Talent ID technology

Scottish Rugby’s Scottish Qualified (SQ) Programme today announced a new partnership with performance-tracking database, Elite Talent ID (ETID).

Scottish Rugby have adopted ETID to centralise the work of the SQ programme, launched in October, to give an unprecedented ability to accurately track players, support confident talent identification and ensure the best possible information is available for more informed decisions.

The software will allow staff to track accurately the performances of identified players for further levels of analysis to improve decision making on talent identification and performance tracking.

Scottish Rugby’s Talent ID Manager, Grant McKelvey, explained that the use of the technology is a continuation of the programme’s endeavours to apply innovative technological developments to advance their best practices and improve elements of their programmes.

McKelvey said: “One of our priorities was to secure a central player-performance reporting system for our SQ scouts and staff across the globe to support the expansion and growth of our SQ programme.

“ETID gives us the platform to report accurately and immediately on shared and consistent criteria that reflects the qualities of players we’re looking to identify and develop to play rugby for Scotland.

“It will allow us to provide objective data that will align and enhance our SQ staff’s expertise in identifying and developing players.”

Ross Hamilton, Director of ETID, added: “We’re delighted to have the Scottish Qualified programme join up with ETID.

“They have an outstanding programme in place already and we are very proud to be able to help drive that forward.

“The commitment to ETID’s platform will ensure its continued development into one of the best talent identification programmes in the world.”

He continued: “The SQ team were looking for a system to match their needs in a field where, until now, nothing existed, so we are very excited to show what ETID can do for the programme.

“It’s great to see the SQ programme on the forefront of adopting ETID as a technological solution and we are eager to see the continued success it brings them in the future.”

For more information go to follow us @EliteTalentID or on LinkedIn.

April 18, 2016

Gloucestershire CCC become cricket club ambassador for Elite Talent ID

Elite Talent ID are proud to announce Gloucestershire CCC as their Ambassador Cricket Club.

Gloucestershire Cricket will use cutting-edge technology to track the performances of their young players after joining forces with Elite Talent ID (ETID).

The club – who are based at the Brightside Ground, Bristol – will adopt ETID’s performance-tracking database, for use in its Academy programme and junior age group teams.

The industry-first, customisable software allows Gloucestershire’s coaches to accurately track and record players’ performance through stats and video footage, to provide an unrivalled level of analysis.

Gloucestershire’s scouting platform has been developed by ETID director Ross Hamilton, in collaboration with Gloucestershire’s assistant Academy and 2nd XI coach Steve Cashmore, to meet the Academy’s specific requirements.

Gloucestershire Second XI coach and Academy Director Owen Dawkins said: “Linking with Elite Talent ID is an exciting opportunity to help us develop the next generation.

“The scouting platform created enables all our County and District coaches the ability to feed in information and video footage of their players into a central pool which will help us to monitor their development.”

Gloucestershire Cricket has a proven record of developing its young players, with around half of Gloucestershire’s current first team squad having come through its Academy. Royal London One-Day cup winners Craig Miles, Jack Taylor, David Payne and Chris Dent are just some of the players to graduate from the Academy in recent years.

And Owen said the partnership with ETID would help the club strengthen its ability to identify, recruit and develop talented young cricketers for Gloucestershire and England.

He added: “We are always aiming to increase learning and knowledge in cricket and I feel Elite Talent ID is going to help us take that next step forwards in helping Gloucestershire’s young cricketers.

“Steve Cashmore and Ross Hamilton have spent almost a year getting this up and running. They deserve huge credit for the work they’ve done and I look forward to seeing it continue to develop.”

On appointing Gloucestershire Cricket as Elite Talent ID’s Ambassador Cricket Club, ETID director Ross Hamilton said:

“We are delighted to announce this partnership with Gloucestershire. They have an outstanding Academy programme and we are very proud to offer a system that will continue to develop it into one of the best in the world.

“Gloucestershire were looking for a system to match their needs in a field where until now nothing existed and so we are very excited that, as our new Cricket Ambassadors, they can show what ETID can do for their club.

“It is great to see Gloucestershire at the forefront of adopting ETID as a technological solution and we are eager to see the success it brings them as a club.”

For more information follow us @EliteTalentID or visit our LinkedIn page.

March 10, 2016

Saracens RFC become club ambassador for Elite Talent ID

Saracens RFC become club ambassador for Elite Talent ID.

Elite Talent ID are proud to announce Saracens RFC as their Ambassador Rugby Union Club.

ETID are the creators of the industry-first, customisable, performance-tracking database, which has been adopted by Saracens for use in its Academy programme.

The ETID software allows Saracens to accurately track every single player performance for unrivalled levels of analysis. The detail from the programme contributes to better decision making for talent identification, performance development, player tracking and contract assessment.

Saracens are widely renowned within sport as leaders in adopting technological developments to advance their best practices and keep driving forwards in this regard.

Saracens Academy Director Don Barrell said:

“Elite Talent ID is the perfect system to help us develop the tracking and long-term knowledge on our players. The structure of the programme along with ETID are really exciting projects that we plan will help us better manage the needs of the young athletes we work with.

We will use ETID to enable our staff to monitor players across the different environments that we work in. With the nature of working with players from the Developing Player Programme and the distances between each centre to have a central database accessible online by all our coaches and then players as well is an invaluable asset for us.

We are looking forward to working with ETID to, ultimately, better connect our pathways and accurately track our players of the future.”

On appointing Saracens RFC as Elite Talent ID’s Ambassador Rugby Union Club Ross Hamilton, Director of ETID said:

“It’s an amazing achievement to have such a successful club in Saracens as our ambassadors.

We have had a long-standing relationship with the club and are delighted that we can help the Academy programme with their player identification and tracking.

It’s a great sign that the Premiership Champions are continually looking to develop their programmes to ensure more and more success in the future and ETID are proud to be a part of that.”

Saracens have wholly adopted ETID across departments including coaching, analysis, strength & conditioning and into the medical team as well.

Elite Talent ID looks forward to working closely with Saracens, while continuing to expand its innovative system to shape similar first-rate sports programmes around the world.

For more information go to follow us @EliteTalentID or visit our LinkedIn page.

March 4, 2016

Need for a Structured Analytics System in Sports

Need for a Structured Analytics System in Sports

Data analytics is the newfound rage in the field of sports, which is being readily adopted as a means of more accurate and precise assessment of ranking a team’s or player’s performance. Today, the need for an accurate system of data analytics is felt in various arenas of professional sport, as it is deemed to be one of the factors that can effectively facilitate the formation of precise and authentic conclusions, based on objective assessment.

The emphasis on the need for an accurate data analytics system in professional sports has brought technology to the forefront. With the increasing demand for the employment of accurate data analytics system, technology has become one of the most important aspects in the field of professional sports. The players now rely on the methods and procedures of advanced technology to gain insight into their performances and the mechanics of the relevant sport. This enables them to clearly identify their strengths and weakness, allowing them to take adequate measures to improve their skills, abilities, and eventually overall performance in the field.

Body sensors and 3D Doppler radars are two of the examples of integrated technology into sports, to lead to more effective and efficient assessment methods, through accurate data analytics. With the increasing use and influence of technology in professional sports, Gary King, Director of Institute of Quantitative Social Science, at Harvard University, suggests that in coming future, data analytics is to play a significant role in the sports field. It will be influencing decisions and conclusions in more than one ways.

Since most of conclusions in sports rely on quantitative, objective results, data analytics can be of considerable importance in determining the accuracy of the end scores. As mentioned earlier, technology including body sensors and 3D Doppler radars can be of significant use in ensuring accurate results and scoring, leaving minimal or no room for ambiguity and doubt.

The precision of the results, as a consequence of an accurate data analytics system, also helps in determining the net worth of a professional sports player. As the complied data analytics are relied upon for the formation of analytical and assessment reports, whose conclusions are considered by various teams before investing in a player. Ensuring to make use of an accurate data analytics system will lead to an accurate assessment and judgement of a player’s talent and skills, allowing the teams to select best suited options to be hired.

An accurate data analytics system further provides the individual player with an objective and precise appraisal of their performance, employing a tested and acknowledged mode of measurement for their skills. Relying on the devised conclusions of an accurate data analytics system, players can become better aware of their current form and the areas in which they might need improvement.

An accurate data analytics system is believed- and has proven in various cases- to be of considerable significance in the early identification of deserving talent and facilitating the formation of precise evaluation reports. It has benefitted the sports field in more than one ways, the importance of which is covered in more detail in our next article.

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March 3, 2016

False Memories and Sports Analytics

The function and working of human memory is a misunderstood concept today.

It is believed that on recollection, usually human memories are replayed as they were recorded in our minds. However, in actuality, human memories are much more susceptible to change and can be easily moulded due to various internal or external influences. This altering of the actual memory, to recall and event or happening as it did not happen, gives rise to the concept of false memory.

Though, false memory may be more prevalent among various individuals, and under some particular circumstances, the truth is, to some degree or other, we all experience false memories. This misconstrued recollection and arrangement of events, in the form of false memories, may lead to various adulterated inclusion of facts and details, as a part of conclusive reports. With the increasing awareness about the function of human memory and its vulnerability to derive false memories, it is hard to ignore the influence of this, observed in various spheres of life including sports.

Along with playing an important role in influencing the critical decisions and conclusions in various fields, including the much publicised area in law, other areas such as sports have also come under the influence of false memories. The generation of false memories can greatly affect the conclusions and findings of sports analytics, to alter them, rendering them less effective in terms of accuracy.

It is misconceived, that on recollection, most of the events recorded in our memories are played as a replica of the actual happening, as witnessed by the viewer under consideration. On the contrary, psychologists explain the procedure of recollection as a ‘reconstruction’ of the recalled events, rather than the sequential replay of the recorded memory. This clearly describes the occurrence and origin of false memory.

As described by Elizabeth F. Loftus of the University of California, Irvine, recollection of memory is more synonymous to putting together puzzle pieces than replaying a recorded video. A more direct comprehension and explanation may be that on recall the retained fragments of memory are recollected and rearranged as the person remembering the facts might find it most convenient, without voluntarily influencing the recollection in any way possible. Moreover, false memories can also be deliberately generated and influenced- a subject which has been of psychologists’ interest in the recent past.

The vulnerability of the human memory system towards internal and external influences that alter memories and generate false events and occurrences, has also observed to be playing a significant role in the presentation of inaccurate sports analytics and reports. There is a higher possibility for the occurrence of a false memory, in case of a single sighting. Brief duration of exposure to a happening makes it more vulnerable to change. The finding can easily be attributed as one of the main reasons, which works imperceptibly to alter the conclusions of sports analytics and reports, making them inaccurate.

Various other factors can also lead to the generation of false memories concerning sports, for instance, like and dislike for a particular sports team or player may alter the facts recorded in your brain. Your recollection of the sport analytics will be influenced and altered by your bias, towards or against, a particular team or player. False memories generated as a result of such factors, can affect the reports that are prepared following a sports event, with the inaccurate presentation of analytics. To counter such problems, introduction and maintenance of a structured analytics system in the arena of sports can greatly benefit the cause, which is discussed in further detail in our next article.